Our Mission

Our mission is to inspire and applaud the random, planned, spontaneous and natural acts of kindness.


Through our own actions, and amplification of others, we want to show that kindness truly can be a superpower, with far reaching, contagious effects.

From external campaigns (friends we have yet to make) and internal programmes (with our first connected family) whilst working to adapt and mould our own individual and corporate processes so that BearKind is at the heart of everything we do.


But is it cool to be kind?


Using the effect, and amplifying the rewards, of kindness we can show how it truly can be a superpower for individuals and organisations. But we don’t want to remake the wheel…our mission is to applaud what’s being done in our stories and use it to inspire others in the community to demonstrate that no matter how small the act of kindness may seem it will have a ripple effect that, if sustained, will make a world of difference.